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Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    Authors: Katherine Dahlhausen1, Bethany L. Krebs2, Jason V. Watters2, Holly H. Ganz1,*
    VIEW AFFILIATIONS HIDE AFFILIATIONS
    Affiliations: 1: Department of Evolution and Ecology & Genome Center, University of California, Davis, Davis, CA 95616; 2: Wellness and Animal Behavior, San Francisco Zoological Society, San Francisco, CA 94132
    AUTHOR AND ARTICLE INFORMATION AUTHOR AND ARTICLE INFORMATION
    • Published 01 March 2016
    • ©2016 Author(s). Published by the American Society for Microbiology.
    • [open-access] This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial-NoDerivatives 4.0 International license (https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode), which grants the public the nonexclusive right to copy, distribute, or display the published work.

    • *Corresponding author. Mailing address: Department of Evolution and Ecology & Genome Center, University of California, Davis, One Shields Ave., Davis, CA 95616. Phone: 510-207-4408. E-mail: holly.h.ganz@gmail.com.
    Source: J. Microbiol. Biol. Educ. March 2016 vol. 17 no. 1 32-37. doi:10.1128/jmbe.v17i1.1051
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    Abstract:

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

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References & Citations

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2. Cameron P, Corne DW, Mason CE, Rosenfeld J2013Crowdfunding genomics and bioinformaticsGenome Biol1413410.1186/gb-2013-14-9-134240797464054678 http://dx.doi.org/10.1186/gb-2013-14-9-134
3. Edmunds S26May2015Community microbiomes: chatting cat scat with kittybiome’s Holly GanzBMC Gigablog[Online.] http://blogs.biomedcentral.com/gigablog/2015/05/26/community-microbiomes-chatting-scatkittybiomes-holly-ganz/
4. Holmes D2013Infographic: Kickstarter vs Indiegogo[Online.] https://pando.com/2013/10/14/infographickickstarter-vs-indiegogo/
5. Hood C, Watters JV, Halverstadt B, Hood K2015What happens when animals tweet? A case study at Brookfield Zoo, 1930–1939Proceedings of the 2015 48th Hawaii International Conference on System Sciences (HICSS)Kauai, Hawaii
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7. Knight M29May2015Mysteries of cat, human health revealed through microbiomeGeneric Literacy Project Blog[Online.] www.geneticliteracyproject.org/2015/05/29/mysteries-of-cat-and-human-health-revealed-throughmicrobiome/
8. NSF DEB Science Staff11March2013DEB Numbers: Revisiting performance of PI demographic groups, Part 1DEBriefBlog of the Division of Environmental Biology, National Science Foundation[Online.] https://nsfdeb.wordpress.com/2013/03/11/deb-numbers-revisitingperformance-of-pi-demographic-groups-part-1/
9. Oskin B18May2015Kitty Kickstarter: see the microbes that live inside your cat’s poopLive Science[Online.] www.nbcnews.com/science/weird-science/kittybiome-kickstartersee-microbes-your-cats-poop-n360911
10. Ossola A15May2015Decode your kitty’s microbiome. Participate in some cat-izen sciencePopular Science[Online.] www.popsci.com/decode-your-kittys-microbiome
11. Rockey S5March2014Comparing success rates, award rates, and funding ratesRock talk: helping connect you with the NIH perspective[Online.] https://nexus.od.nih.gov/all/2014/03/05/comparing-success-award-funding-rates/
12. Rockey S, Collins F24September2013One nation in support of biomedical research?[Online.] http://nexus.od.nih.gov/all/2013/09/24/one-nation-in-support-ofbiomedical-research/
13. Science Magazine20May2015‘Kittybiome Kickstarter’ to fund research on cat microbesScience Magazine[Online.] http://news.sciencemag.org/sifter/2015/05/kittybiomekickstarter-to-fund-research-on-cat-microbes
14. Strong KL27July2015Science researchers turn to crowdfunding for projectsThe Sacramento Bee[Print and online.] www.sacbee.com/news/local/education/article28879354.html
15. Wheat RE, Wang Y, Byrnes JE, Ranganathan J2013Raising money for scientific research through crowdfundingTrends Ecol Evol28717210.1016/j.tree.2012.11.001 http://dx.doi.org/10.1016/j.tree.2012.11.001
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/content/journal/jmbe/10.1128/jmbe.v17i1.1051
2016-03-01
2016-09-25

Abstract:

Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

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Figures

Image of FIGURE 1

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FIGURE 1

Geographic locations of page views of the Kickstarter campaign for kittybiome from Google Analytics. The colors and bubble sizes represent numbers of sessions out of a total of 20,997 page views. New users account for 82.4% (17,304) of the page views. Geographic location was not determined for 4.6% of views.

Source: J. Microbiol. Biol. Educ. March 2016 vol. 17 no. 1 32-37. doi:10.1128/jmbe.v17i1.1051
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Image of FIGURE 2

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FIGURE 2

Why do people give to crowdfunding campaigns?

Source: J. Microbiol. Biol. Educ. March 2016 vol. 17 no. 1 32-37. doi:10.1128/jmbe.v17i1.1051
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Image of FIGURE 3

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FIGURE 3

Friends, family, and colleagues provide a kickstart in two successful crowdfunding campaigns. Proportion of donations from different sources for each quarter of the campaign for A. kittybiome and B. The Koala Project. In the figure legend, “No known connection” means that means that the project backer wasn’t in our primary or secondary social networks.

Source: J. Microbiol. Biol. Educ. March 2016 vol. 17 no. 1 32-37. doi:10.1128/jmbe.v17i1.1051
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