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Education is the Only Business Where the Customer is Satisfied with Less of the Product

    Author: Daniel J. Klionsky1
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    Affiliations: 1: Life Sciences Institute, University of Michigan, Ann Arbor, MI, klionsky@umich.edu
    AUTHOR AND ARTICLE INFORMATION AUTHOR AND ARTICLE INFORMATION
    Source: J. Microbiol. Biol. Educ. September 2017 vol. 18 no. 2 doi:10.1128/jmbe.v18i2.1358
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    Abstract:

    Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.

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References & Citations

1. Chickering AW, Gamson ZF1987Seven principles for good practice in undergraduate educationAAHE Bull3937
2. Klionsky DJ2004Talking biology: learning outside the book—and the lectureCell Biol Educ320421110.1187/cbe.04-07-0055 http://dx.doi.org/10.1187/cbe.04-07-0055
3. Klionsky DJ1998Application of a cooperative learning approach to introductory biologyJ Coll Sci Teach27334338
4. Klionsky DJ2017Does relevancy matter?Biochem Mol Biol Edin press10.1002/bmb.21052 http://dx.doi.org/10.1002/bmb.21052
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/content/journal/jmbe/10.1128/jmbe.v18i2.1358
2017-09-01
2017-11-20

Abstract:

Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.

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FIGURE 1

We need to continually evaluate teaching effectiveness, even for tenured faculty members, because there is a tendency for students and teachers to be satisfied with reduced effort coupled with lower expectations. Drawing by Elise N. Griswold.

Source: J. Microbiol. Biol. Educ. September 2017 vol. 18 no. 2 doi:10.1128/jmbe.v18i2.1358
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