Chapter 7 : Consumer Handling of Fresh Produce

MyBook is a cheap paperback edition of the original book and will be sold at uniform, low price.

Preview this chapter:
Zoom in

Consumer Handling of Fresh Produce, Page 1 of 2

| /docserver/preview/fulltext/10.1128/9781555817527/9781555813574_Chap07-1.gif /docserver/preview/fulltext/10.1128/9781555817527/9781555813574_Chap07-2.gif


Consumers believe that eating fresh produce is healthy, and many say that they are increasing their consumption. Consumers report an increased use of pretrimmed, -washed, and -bagged fresh produce. When allowed to use food stamps for fresh produce at the farmer's market, 56% of consumers report trying items for the first time. In 2005, 11% of consumers said that they stopped buying specific food products because of food safety concerns. The Hartman Group found that consumers select organic products for health and nutrition reasons, followed by taste, belief in food safety, and environmental concerns. When consumers hear about the integrated pest management (IPM) approach, their attitudes toward farming practices and food safety are positive. Outbreaks of foodborne illness have occurred in which fresh produce was identified as the source of the pathogen. After incidences of contamination, as many as 60% of consumers indicated that they were more concerned about bacterial contamination of fresh produce than in the previous year. Consumer food safety guidelines emphasize the need to separate raw meat and poultry from foods to be eaten raw; however, many consumers do not realize that the potential for juices to cross-contaminate can occur in the shopping cart or grocery bag. Less than 30% of consumers polled in a nationwide mailing indicated that they ask for meat, poultry, and fish to be bagged separately from fresh produce. Slightly more than half of consumers report washing the sink before handling fresh produce and about half wash the sink after handling produce.

Citation: Bruhn C. 2006. Consumer Handling of Fresh Produce, p 221-231. In Matthews K, Doyle M (ed), Microbiology of Fresh Produce. ASM Press, Washington, DC. doi: 10.1128/9781555817527.ch7
Highlighted Text: Show | Hide
Loading full text...

Full text loading...


1. Albrecht, J. A. 1995. Food safety knowledge and practices of consumers in the U.S.A. J. Consumer Studies Home Economics 19: 119 134.
2. Altekruse, S. F.,, D. A. Street,, S. B. Fein,, and A. S. Levy. 1996. Consumer knowledge of foodborne microbial hazards and food-handling practices. J. Food Prot. 59: 287 294.
3. Altekruse, S. F.,, S. Yang,, B. B.Timbo,, and F. J. Angulo. 1999. A multi-state survey of consumer food handling and food-consumption practices. Am J. Prev. Med. 16: 216 221.
5. Anderson, J. B.,, T. A. Shuster,, K. E. Hansen,, A. S. Levy,, and A. Vok. 2004. A camera's view of consumer food-handling behaviors. Am. Diet. Assoc. 104: 186 191.
6. Audits International. Home Food Safety Survey Report. Available from Richard W. Daniels, Rutgers University, by e-mail at [email protected].
7. Bruhn, C. 1992. Consumer attitude toward locally grown produce. Calif. Agric. 46: 13.
8. Bruhn, C.,, S. Peterson,, P. Phillips,, and N. Sakovich. 1992. Consumer response to information on integrated pest management. J. Food Safety 12: 315 326.
9. Bruhn, C.,, and H. Schutz. 1999. Consumer food safety knowledge and practices. J. Food Safety 19: 73 87.
10. Bruhn, C. M. 1995. Consumer and retailer satisfaction with the quality and size of California peaches and nectarines. J. Food Quality 18: 241 256.
11. Burfields, T. 15 September 2003, posting date. Customers accepting organics. Packer Online [Online.] http://www.thepacker.com/icms/_dtaa2/content/2003–16620–290.asp
12. Cogent Research. June 2005, posting date. [Online.] Food Biotechnology Not a Top-of-Mind Concern for American Consumers. International Food Information Center. http://www.ific.org/research/biotechres03.cfm.
13. Economic Research Service. Accessed October 2005. Food Consumption. [Online.] USDA Economic Research Service, Washington, D.C. http://www.ers.usda.gov/data/ foodconsumption/foodavailIndex.htm (custom queries—fruit and vegetable consumption, all years).
14. Foerster, S. B.,, J. Gregson,, S. Wu,, and M. Hudes. 1998. California Dietary Practices Survey: Focus on Fruits and Vegetables Trends among Adults, 1989–1997. California Department of Health Services Public Health Institute, Sacramento, Calif.
15. Food and Drug Administration. 26 May 2000, posting date. FDA Advises Consumers about Fresh Produce Safety. [Online.] Food and Drug Administration, Washington, D.C. http://vm.cfsan.fda.gov/~lrd/tpproduce.html.
16. Food Marketing Institute. 2005. U.S. Grocery Shopper Trends. Food Marketing Institute, Washington, D.C.
17. Food Marketing Institute/Prevention. 2001. Shopping for Health 2001: Reaching Out to the Whole Health Consumer. Food Marketing Institute, Washington, D.C.
18. Food Safety Inspection Staff, Food Safety and Inspection Service, U.S. Department of Agriculture. 2000. Focus groups shed light on consumers' food safety knowledge. Food Safety Educator 5: 18.
19. Govindasamy, R.,, J. Italia,, and C. Liptak. 2004, posting date. Quality of Agricultural Produce: Consumer Preferences and Perceptions. [Online.] Rutgers University, New Brunswick, N.J. http://aesop.rutgers.edu/%7Eagecon/pub/agmkt.htm. Publication P-02137-1-97, February 1997.
20. Govindasamy, R.,, and J. Italia. 2004, posting date. Consumer Response to Integrated Pest Management and Organic Agriculture: an Econometric Analysis. [Online.] Rutgers University, New Brunswick, N.J. http://aesop.rutgers.edu/%7Eagecon/pub/agmkt.htm. Publication P-02137-2-97, November 1997.
21. Grocery Manufacturers of America. 2004, posting date. Convenience Benefits Continue To Make Living Easier. [Online.] Grocery Manufacturers of America. http://www.gmabrands.org/publications/gmairi/2004/may.htm. Times and Trends, p. 12, May 2004.
22. Hales, D. 2004. What America really eats. Sacramento Bee 14( Nov.): 6 7.
23. Hartman Group. 2001. Healthy Living: Organic and Natural Products Organic Lifestyle Study, spring. The Hartman Group, Bellevue, Wash.
24. HealthFocus. 2003. HealthFocus Trends Survey. Health Focus, Atlanta, Ga.
25. Hedberg, C. W. 2000. Global surveillance needed to prevent foodborne disease. Calif. Agric. 54: 54 61.
26. Jay, L. S.,, D. Comar,, and L. D. Govenlock. 1999. A video study of Australian domestic food-handling practices. J. Food Prot. 62: 1285 1296.
27. Jay, L. S.,, D. Comar,, and L.D. Govenlock. 1999. A national Australian food safety telephone survey. J. Food Prot. 62: 921 928.
28. Joy, A. B.,, S. Bunch,, M. Davis,, and J. Fujii. 2001. USDA program stimulates interest in farmers' markets among low-income women. Calif. Agric. 55: 38 41.
29. Kader, A. A., 2002. Quality and safety factors: definition and evaluation for fresh horticultural crops, p. 279 285. In A. A. Kader (ed.), Postharvest Technology of Horticultural Crops, 3rd ed. University of California Agricultural and Natural Resources, Oakland, Calif.
30. Klontz, K. C.,, B. Timbo,, S. B. Fein,, and A. S. Levy. 1995. Prevalence of selected food consumption and preparation behaviors associated with increased risks of food-borne disease. J. Food Prot. 58: 927 930.
31. Li-Cohen, A. E.,, and C. M. Bruhn. 2002. Safety of consumer handling of fresh produce from the time of purchase to the plate: a comprehensive consumer survey. J. Food Prot. 65: 1287 1296.
32. Lockeretz, W. 1986. Urban consumers' attitudes toward locally grown produce. Am. J. Altern. Agric. 1: 83 88.
33. Morris, J. L.,, A. Neustadter,, and S. Zidenberg-Cherr. 2001. First grade gardeners more likely to taste vegetables. Calif. Agric. 55: 43 46.
34. Natural Marketing Institute. 2001. Health and Wellness Trends Report. Natural Marketing Institute, Harleysville, Pa.
35. Nelson, A. 15 November 2004, posting date. Nutrition news incites consumer purchase. Packer Online. [Online.] http://www.thepacker.com/icms/_dtaa2/content/wrapper.asp? alink_2004-1411.2004.
36. Nutrition Business Journal. February 2001. The U.S. organic industry. [Online.] http://www.nutritionbusiness.com/index.cfm.
37. The Packer. 1996. Catching the shopper's eye. Fresh Trends 102: 5052.
38. The Packer. 1996. Turning consumers off. Fresh Trends 102: 8486.
39. The Packer. 1998. Microbes grab the spotlight. Fresh Trends 104: 2026.
40. The Packer. 1999. Consumers trying greens, salads. Fresh Trends 105: 82.
41. The Packer. 2001. Eye appeal influences shoppers. Fresh Trends 107: 3842.
42. The Packer. 2001. Fruits of concern, igniting fears, food safety first. Fresh Trends 2001: 6265.
43. The Packer. 2002. All bets on brands. Fresh Trends 108: 1115.
44. The Packer. 2004. By the numbers. Fresh Trends 2004: 714.
45. The Packer. 2005. What specific problem did you have with fresh produce? Fresh Trends 2005: 237241.
46. Redmond, E. C.,, and C. J. Griffith. 2003. Consumer food handling in the home: a review of food safety studies. J. Food Prot. 66: 130 161.
47. Research International. 2000. Trends in the Supermarket. Food Marketing Institute, Washington, D.C.
48. Research International. 2004. Trends in Consumer Attitudes and the Supermarket. Food Marketing Institute, Washington, D.C.
49. Williamson, D.,, R. Gravani,, and H. Lawless. 1992. Correlating food safety knowledge with home food-preparation practices. Food Technol. 46: 94 100.
50. Yang, S.,, M. G. Leff,, D. McTauge, et al. 1998. Multistate surveillance for food-handling, preparation, and consumption behaviors associated with foodborne diseases: 1995 and 1996 BRFSS food-safety questions. Morb. Mortal. Wkly. Rep. 47SS: 33 57.
51. Zehnder, G.,, C. Hope,, H. Hill,, L. Hoyle,, and J. Blake. 2003. An assessment of consumer preferences for IPM and organically grown produce. J. Ext. 41: 1 5. [Online.] http://www.joe.org/joe/2003april/rb3.shtml.
52. Zepp, G.,, F. Kuchler,, and G. Lucier. 1998. Food safety and fresh fruits and vegetables: is there a difference between imported and domestically produced products? Vegetables Specialties VGS-274( Apr.): 23 28.

This is a required field
Please enter a valid email address
Please check the format of the address you have entered.
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error