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Education is the Only Business Where the Customer is Satisfied with Less of the Product

    Author: Daniel J. Klionsky1
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    Affiliations: 1: Life Sciences Institute, University of Michigan, Ann Arbor, MI, [email protected]
    AUTHOR AND ARTICLE INFORMATION AUTHOR AND ARTICLE INFORMATION
    Source: J. Microbiol. Biol. Educ. September 2017 vol. 18 no. 2 doi:10.1128/jmbe.v18i2.1358
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    Abstract:

    Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.

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References & Citations

1. Chickering AW, Gamson ZF 1987 Seven principles for good practice in undergraduate education AAHE Bull 39 3 7
2. Klionsky DJ 2004 Talking biology: learning outside the book—and the lecture Cell Biol Educ 3 204 211 10.1187/cbe.04-07-0055 http://dx.doi.org/10.1187/cbe.04-07-0055
3. Klionsky DJ 1998 Application of a cooperative learning approach to introductory biology J Coll Sci Teach 27 334 338
4. Klionsky DJ 2017 Does relevancy matter? Biochem Mol Biol Ed in press 10.1002/bmb.21052 http://dx.doi.org/10.1002/bmb.21052

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2017-09-01
2019-10-24

Abstract:

Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.

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FIGURE 1

We need to continually evaluate teaching effectiveness, even for tenured faculty members, because there is a tendency for students and teachers to be satisfied with reduced effort coupled with lower expectations. Drawing by Elise N. Griswold.

Source: J. Microbiol. Biol. Educ. September 2017 vol. 18 no. 2 doi:10.1128/jmbe.v18i2.1358
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